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☆ 'Apprentice' host blasts WFH, saying it's bad for morale and learning — while giving a remote interview
▼ + stars: | 2024-02-05 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +2 min

"The Apprentice" host and entrepreneur Lord Alan Sugar recently blasted remote work in a BBC interview. AdvertisementBritish business mogul and "The Apprentice" host Lord Alan Sugar recently criticized remote working saying it's bad for morale and learning. Lord Sugar, who has been the star of the popular reality competition series "The Apprentice" since 2005, was giving a remote interview with BBC Breakfast after season 18 of the series premiered this month. But the video posted by the BBC on TikTok has been flooded with critical comments from users calling Lord Sugar hypocritical for his views. Lord Sugar recently shared some harsh words about the younger generation during an interview with The Daily Mail , where he criticized their sense of entitlement.

Persons: Lord Alan Sugar, He's, —, Alan Sugar, Sugar, Andrew Bloch, Bloch, Sugar's, Lord Sugar, It's, Gen Z, Whoopi Goldberg, John Catsimatidis, John Mackey Organizations: Service, BBC, Daily, Foods Locations: TikTok

☆ The head of AB InBev's entertainment studio has exited in the latest marketing shakeup at the Anheuser-Busch parent
▼ + stars: | 2023-10-31 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

AB InBev's studio head is out, the latest marketing shakeup at the Anheuser-Busch parent company following the Bud Light fiasco . The company put seasoned AB InBev marketer Lauren Denowitz in charge as global studio head while enlisting help from Oscar-winning Michael Sugar's production company, Sugar23, and branded entertainment guru Jae Goodman . Bud Light faced months of conservative-led protests and falling sales over its partnership with transgender influencer Dylan Mulvaney. The Anheuser-Busch controversy started in April when the company sent Mulvaney a personalized Bud Light can for a March Madness contest. The fallout has dragged down US performance for two quarters in a row, even as AB InBev beat expectations in the most recent quarter.

Persons: Bud, Lauren Denowitz, Michael Sugar's, Jae Goodman, Bud Light, influencer Dylan Mulvaney, Denowitz didn't, Michel Doukeris Organizations: Anheuser, Busch, Hollywood, InBev, Brands, Bud Light, UFC

☆ 13 brands, from Coca-Cola to REI, that are pouring money into movies and TV to reach consumers with Hollywood-style storytelling
▼ + stars: | 2023-09-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

Mattel's Barbie is just one of many big brands getting serious about making Hollywood-style entertainment. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Brands are also getting more systematic about tracking the projects' outcome so they can justify the cost. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. Showtime/PepsiPepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: Barbie, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, It's, Procter, Kimberly Doebereiner, Paolo Mottola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, Showtime, Pepsi PepsiCo, PepsiCo, Pepsi Super, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ Coca-Cola raises full-year outlook as earnings beat estimates
▼ + stars: | 2023-07-26 | by ( Amelia Lucas | ) www.cnbc.com time to read: +2 min

Coca-Cola on Wednesday raised its full-year outlook after reporting earnings and revenue that topped estimates. For 2023, Coke now expects comparable earnings per share growth of 5% to 6%, up from its prior forecast of a 4% to 5% rise. The company's three drinks divisions all reported flat growth for the quarter, but there were some bright spots. Coke Zero Sugar's volume rose 5%, thanks to strong demand in North America and Latin America. Ultra-filtered milk brand Fairlife saw strong growth in the U.S. Coke's coffee division also reported volume growth of 5%, fueled by Costa Coffee's performance in the United Kingdom and China.

Persons: Coke, Costa Organizations: Refinitiv, PepsiCo, Worldwide, U.S, Latin America Locations: San Rafael , California, North America, Latin, U.S, United Kingdom, China

☆ This top Procter & Gamble exec is showing Hollywood how brands can make prestige films and be 'power-up' partners for studios and streamers
▼ + stars: | 2023-07-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

P&G Studios head Kimberly Doebereiner argues that great entertainment can come from brands. Procter & Gamble is at the forefront of the growing brand film space — with its own in-house shingle, P&G Studios, actively pursuing entertainment projects that look nothing like ads. "The first thing I'd love is for the distributors to see that great content can come from anybody, and even if it's from a brand, that doesn't mean it's brand content," she told Insider in an interview. "We have great marketing, we have great brands, we can help bring in viewers, right? "We'd love to have our content be able to show up in the retailer with our brands and create better awareness for that content," Doebereiner said.

Persons: Kimberly Doebereiner, Doebereiner, Gamble, Ron Howard, Brian Grazer's, Michael Sugar's Sugar23, Reese Witherspoon's, Barbie, we've, Brand, Queen Latifah Organizations: G Studios, Procter, Gamble, HBO, Hulu, Brands, Hollywood, Advertising, Tide, Gillette, Tribeca Studios, Walmart, Blue Fox Entertainment Locations: Hollywood

☆ Brands are pouring money into film and TV — meet 13 marketers making the biggest moves as Hollywood's new financiers
▼ + stars: | 2023-07-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

It's not just Barbie — lots of big brands are getting serious about making Hollywood-style entertainment. Insider identified 13 new and established players making the biggest moves in the space. "Barbie" may be the movie of the summer, but lots of other big brands are getting serious about making Hollywood-style entertainment. Neutrogena: Neutrogena Studios launched in 2021 and is J&J Consumer's first brand-funded content studio to make feature documentaries and scripted shorts. PepsiCo: PepsiCo's Content Studio is led by veteran PepsiCo marketer Lou Arbetter.

Persons: It's, Ron Howard, Brian Grazer's, Oscar, Michael Sugar, Brian Newman, REI, Michael Sugar's, Jae Goodman, Lauren Denowitz, Coke, Brian Grazer, Ron Howard's, Selman Careaga, John Deere, Mara Downing, Al Roker, Jill Wilfert, Ryan Gosling, Margot Robbie, Barbie, Ken, Jaap Buitendijk, Robbie Brenner, J.J, Abrams, Lena Dunham, Barney, Daniel Kaluuya, J, Sebastian Garcia, Laurie Hernandez, Matt Damon, Ben Affleck's, Entertainment —, Justin Biskin —, Howard, Lou Arbetter, Max, Robert Rodriguez, Nadia Hallgre, Stanley Nelson, Arbetter, Procter, Kimberly Doebereiner, Paolo Mattola, Kyra Sedgwick, Watiti, Saint Laurent, Anthony Vaccarello, Saint, Pedro Almodóvar, Ethan Hawke, Pedro Pascal, it's, Paolo Sorrentino, David Cronenberg, Kelly Mullen, Bryce Dallas Howard, Lena Waithe, WePresent, Holly Fraser, Moses Sumney, Solange Knowles, Riz Ahmed, Aneil, Fraser Organizations: Hollywood, Procter, Gamble, Companies, Brands, Unilever, InBev, Waffle Iron Entertainment, draftLine Entertainment, Netflix, Coca Cola, Entertainment, Global, Deere, Warner Bros, Warner Brothers, Universal Studios, Mattel, Neutrogena Studios, Studio, Kerry, Seattle Film, Ghetto Film, HBO Nike, Nike, Waffle, Apple, HBO, PepsiCo, Pepsi Super, Showtime, Pepsi, G Studios, Imagine, Amazon's, Hulu, Paramount, Blue Fox Entertainment, Saint Laurent Productions, Unilever Entertainment, Imagine Entertainment, Monotype Locations: Hollywood, Kerry Washington, American, Cannes, Britain

☆ It's not just 'Barbie' — as Hollywood goes through upheaval, brands from Nike to John Deere are becoming the new financiers of film and TV
▼ + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

As studios cut spending and strikes shut down production, Hollywood can take some solace — brands are coming to the rescue. Brand Storytelling is an organization that's held a festival for brand content alongside the Sundance Film Festival for the past seven years. Brand film submissions have almost tripled to 160 in the past three years, according to Rick Parkhill, director and co-founder of Brand Storytelling. "Film directors need the work," said Marcus Peterzell, who left ad giant Omnicom to found Passion Point Collective, a brand film studio, in 2019. He's since made some 36 film projects for brands.

Persons: Greta Gerwig, Kyra Sedgwick, John Deere, Kimberly Doebereiner, Chris Paul, Mattel's Robbie Brenner, There's, Jill Lubochinski, Holly Fraser, WePresent, Ron Howard, Brian Grazer's, Reese Witherspoon's, Michael Sugar's Sugar23, we've, Marc Gilbar, Matt Damon, Ben Affleck, Gilbar, that's, Rick Parkhill, Riz Ahmed, WeTransfer, Vicky Grout, Parkill, Saint Laurent, Pedro Almodóvar, David Cronenberg, They're, Marcus Peterzell, Peterzell Organizations: Hollywood, Mattel, Nike, HBO, Procter & Gamble, Tide, Gillette, G Studios, Warner Bros, Discovery, PepsiCo, REI, Dallas Buyers, Sundance, Brand, Brands Locations: —, HBO's, Hollywood

☆ Anheuser-Busch is launching an entertainment division with help from Oscar-winning producer Michael Sugar in a push to reach consumers who don't watch ads
▼ + stars: | 2023-03-22 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Anheuser-Busch is building an entertainment division, Insider has learned, the latest big marketer to turn to Hollywood to reach consumers who are increasingly glued to ad-free streaming services. The AB InBev effort is under a new, unannounced entity called draftLine Entertainment, a part of its internal ad agency, draftLine. DraftLine Entertainment is being run by AB InBev marketer Lauren Denowitz as global studio head, reporting to VP Fábio Baracho. The world's biggest brewer, AB InBev is well known for its marketing. In the case of AB InBev, entertainment is a way to promote the beer category at large over any individual brand.

☆ Super Bowl LVII commercials came with serious star power from Steve Martin, Jack Harlow, and Ben and Jen at Dunkin
▼ + stars: | 2023-02-13 | by ( Aaron Mcdade | ) www.businessinsider.com time to read: +4 min

Dunkin' DonutsDunkin' Donuts staked an early claim, surprising viewers with a Super Bowl ad featuring Ben Affleck in a brief stint as a Dunkin' employee. T-MobileT-Mobile opted for a more low-key approach, recruiting movie star Bradley Cooper and his mother to pitch viewers on the benefits of the mobile carrier. At least, that's what the plan was when Cooper was signed to do the commercial, the ad says. DoritosDoritos has become one of the most notable Super Bowl advertisers in recent years, and the chip brand continued its run, calling on music star Jack Harlow for most of its triangle-themed ad. In the ad, Harlow decides he is going to quit rapping in order to pursue his new passion: the triangle.

☆ How Time magazine made more than $100 million with docuseries for Netflix, Amazon, and more by mining its 100-year-old archive
▼ + stars: | 2022-11-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Time Studios has become Time's biggest driver, generating more than $100 million, or 25% of its revenue. It's sold dozens of projects to the likes of Netflix, Amazon, and HBO, including "jeen-yuhs: A Kanye Trilogy." Time Studios has been developing some projects you might not expect from a 100-year-old legendary magazine brand. And of course there's "jeen-yuhs: A Kanye Trilogy," the doc series about now-disgraced Ye that sold to Netflix for a reported $30 million in 2021 after a robust bidding war. The Benioffs' support has allowed Time Studios to deficit-finance, or self-fund, about half its doc projects, enabling it to move at startup speed.

☆ Time Studios made $100 million selling documentaries to Netflix and more. Now it's planning to mine the magazine's 100-year-old archives for fictional storytelling.
▼ + stars: | 2022-10-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Time Studios has become Time's biggest driver, generating more than $100 million, or 25% of its revenue. In its most ambitious move yet, Time Studios is also making a push into fictional storytelling. Ian Orefice, president and COO, Time and Time Studios TimeIan Orefice, president and COO of Time and Time Studios, sees scripted as a "massive opportunity. The Benioffs' support has allowed Time Studios to deficit-finance, or self-fund, about half its doc projects, enabling it to move at startup speed. Time Studios also has a huge promotional advantage in Time's existing audience of some 100 million readers and followers on social media.

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